PHOTOGRAPHED BY ISABELLE HOLLANDER
Jovial Rebranding
Jovial is a women-owned brand committed to providing families with healthy, gluten-free pasta and quality Italian flavors. I redesigned their packaging to transition from a rigid, photography-focused approach to a classic family-style design with a modern flair, appealing to a wider audience while maintaining brand integrity.
Type Treatment
To convey Jovial's warm, women-driven, family-oriented brand, a high-contrast script font was selected to evoke a personal touch, reflecting the owner’s dedication to quality. This choice enhances the brand's authenticity and resonates with consumers seeking a heartfelt connection to their food.
